The Importance Of Strategic Marketing Plan For Nestle Marketing Essay

The Importance Of Strategic Marketing Plan For Nestle Marketing Essay The definition of FMCG is Fast Moving Consumer Goods which is alternative for CPG (consumer packaged goods) inclusive of production, marketing and distribution. FMCG are durables that are consumed regularly. The industry involves selling, supply chain management, production, financing, activities that generate an income on sales due to fast turnover. The purchase cycle of some of these items is small in comparison to other durables. 1.1 FMCG industry economy FMCG is wide industry with many competitors. The number of manufacturers is growing. The investment in this industry is also growing. 1.2 Common FMCG products Some of the examples of FMCG products are: * Coffee, * Tea, * Dry cells, * Greeting cards, * Gifts, * Detergents, * Tobacco and cigarettes, * Watches, * Soaps, * Plastic goods, * Paper products, * Batteries, * Bulbs, * Cosmetics Some common FMCG product categories include: * Food and dairy products, * Glassware, * Paper products, * Pharmaceuticals, * Consumer electronics, * packaged food products, * Printing and stationery, * Household products, * Photography, * Drinks One of the leading companies in Sri Lanka that is well known for FMCG is Nestles. 2.0 Introduction Nestle Lanka PLC deals in the manufacturing of food and beverages in Sri Lanka .The food items are mainly dairy products. The company produces noodles and coconut milk powder products too. The brand names used by Nestle Lanka PLC are, NESTOMALT, MAGGI, NESPRAY, MILO, and CERELAC. This company in globally situated with the Head office in Sri Lanka. 3.0 Areas looked into in the strategic plan Introduction SWOT Analysis STPD Analysis BGC Matrix Michael Porters Five Forces Model Brand Recall Value Future Trends Marketing Strategy Marketing Targets from the financial year 2010-2011 The 4 Ps-Products, Promotion, Price, Place Marketing Research Marketing Budget Implementation Controls 3.1 The Noodle Market Basically made of flour under modern production facilities. Each production requires a good for consumption certification. Other than bread noodles in Sri Lanka has a quite a large demand. Noodles differ according to the raw material used. It also differentiated according to the size of the noodle. Some of the popular noodles are Rice vermicelli in Sri Lanka, Beehoon in Malaysia, Mee fun in China, Bifun in Japan, and the list goes on. But the largest consumption is by China and Japan. 3.1.1 Maggi Noodles Maggi is very popular among Sri Lankan as the 2 minutes noodle. This is an instant product. Although this was popular among busy women in the urban areas, the semi urban women who made it a point to cook each day, was extremely concerned of the nutrition value of the food that their children had turned a blind eye to this product. Although there was a lot of money spent on advertising, Maggi sales were slow. Months of research showed Nestles that there target market was wrong. They needed to target the children for they were the ones who enjoyed the flavour. Maggi moved from being a convenient product to fun product. The slogan went on to say Fast to cook, good to eat. Maggi was aggressively promoted by sponsoring childrens events, giving free samples, media advertising showing a 2 minute preparation to feed hungry children after play. The sole purpose being communicated of the benefits and convenience of this 2 minutes meal.5.JPG It was in late 2000 that the instant soupy noodles were introduced. The ad will bring a smile in many as you hear the words Appi podi sellamak karamu, Ammi kiyana kota kanna, bonna In addition Nestles offered other Maggi products like sauces, ketchups, seasonings, etc., but the noodles was the most popular of them all. There was a decline in the market with Prima put out an instant noodle that was palatable to Sri Lankans called Prima Kottu Mee. But Nestles was quick to counter act with spice flavoured Maggi noodles, which helped win back the lost market share. There after Maggi had very little competition, till early 2008 when information spread on the unhealthiness of the substance in the sachet. 4.0 SWOT Analysis SWOT analyses Strengths, Weaknesses, Opportunities, and Threats of the business. SWOT looks in-depth into internal and external factors that affect the objective of Nestles noodles. Strengths Market leader, Brand loyalty, Distribution channels, Advertising strategy Weaknesses Heavily dependent on One flavour ,Minor distribution problems, Health related issues Opportunities Unexploited rural markets, Increasing number of working youth, Innovative flavours for Sri Lankan taste buds Threats Strong presence of regional competitors, Competitive pricing (Prima), Affinity of Sri Lankan to Chinese food 5.0 STPD Analysis of Maggi Noodles Segmentation: Based on lifestyle and habits of urban families Targeting: Kids, Office goers Positioning: With statements such as 2 minute noodles and Easy to cook, good to eat Differentiation: Taste, Flavours, Packaging 6.0 BCG matrix The BCG matrix is known in many names. (Aka B.C.G. analysis, B.C.G.-matrix, Boston Box, Boston Consulting Group analysis) The creator is Bruce Henderson for the Boston Consulting Group in 1970. Helps businesses to use analytical tools to allocate resources in strategic management. bcg.bmp 6.1 Michael Porters Five Forces Model Porters five forces were developed by Michael E. Porter in 1980. This is an analysis of competitors and their strategies. This is an important tool when structuring a strategic process Porter identifies forces affect all markets and sectors and their profitability within the industry. With the information acquired from the Porters five the Nestles will be able to decide ways to manipulate the industry. Rivalry among Competing Firms Rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high Bargaining Power of Consumers Bargaining power of consumers is also very high. This is because switching costs of most of the goods is very low and there is no threat of buying one product over other. Customers are never reluctant to buy or try new things off the shelf. Potential Development of Substitute Products There are complex and never ending consumer needs and no firm can satisfy all sorts of needs alone. There are plenty of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The wide range of choices and needs give a sufficient room for new product development that can replace existing goods. This leads to higher consumers expectation. Potential Entry of New Competitors Does not have any measures which can control the entry of new firms. The resistance is very low and the structure of the industry is so complex that new firms can easily enter and also offer tough competition due to cost effectiveness. Hence potential entry of new firms is highly viable. Bargaining Power of Suppliers The bargaining power of suppliers of raw materials and intermediate goods is not very high. There is ample number of substitute suppliers available and the raw materials are also readily available and most of the raw materials are homogeneous. There is no monopoly situation in the supplier side because the suppliers are also competing among themselves. 7.0 Marketing Strategies 7.1 Financial objective To increase profit by 15% from the profit declared as at Dec 2010. The budget for the marketing promotion is Rs. 2,000,000/- Budgeted Profit Loss Account 2011-2012 Rupees in Millions11.gif Sales 25 Cost Of Goods sold 5 Gross Sales 6.jpg 20 Administrative Expenses 1 Marketing Expenses 2 R D 0.5 Promotion 1 Distribution 0.5 Marketing Research 1 Miscellaneous 0.5 7.2 The 4 Ps Product: Introduction of a healthier noodle. A red rice flour to be introduced. Increase the fibre contents. Add artificial nutrients. Make the product cheaper for the rural fork. 100 grams, 200grams, 400 grams packets to be introduced. Price: Healthier noodles to attract health conscious clientele. A family pack to be introduced at a discount of 5%. The packet that goes at Rs 40 to be sold at Rs.35.9.jpg Place: Large distribution network. Distribution to small shop lets. Have a mobile van distributing samples at a Sunday fair. Get a renowned chef famous among the rural fork e.g.: Mr.Pubilis Silva to demonstrate certain dishes with the use of Maggi noodles. Promotion: Communicate to the public the health aspects in consuming Maggi noodles. Advertise using rural children running through paddy fields to capture the hearts of semi urban. Use young public figures, icons; brand ambassadors may it be sports like Tehani Guruge for Squash, Charith Rajapaksha for Cricket under 17.or child actors and actresses. Promote in schools. 7.3 Time line 7.4 Future trends 7.4.1 Objectives 8.jpg Introduction of characters that attract the attention of kids. Organizing of programs and competitions for kids at Vihara Maha Devi Park or children schools. Cooking demonstrations with the use of Maggi- awards and hampers for innovative recipes. 8.0 Research methodology Target Area: Small towns Customers: Kids, House wives Shop sample: Minimum 25 Customer Sample Size: Minimum 75 8.1 Implementation Controls Monitoring, review and control will be done by the Director Marketing at Nestles. Monthly review with Director Finance and CEO of Nestles. 8.1.1 Areas of monitoring Implementation of marketing plan Actual to targeted goals. Gap of analysis Corrective action Redo marketing plan after review 9.0 Conclusion 9.1 Re-launch of Maggi Till 2008 Maggi was a core brand for Nestles. It was at the beginning 2011that Nestles decided to go healthy with new tastes and added nutrition.http://www.google.lk/images?q=tbn:ANd9GcToIkd3Q-v9CuxtPAD15wZFf4IAgSx-xGqb2D46M3x6eTCEjqFd4bzSFA 17.jpg 9.2 Maggi takes the Health Route In May 2011, Nestles introduced Maggi Rathu Kakulu.

Bandura’s Social Modeling

Albert Bandura argues that personality is shaped not only by environmental influences on the person, but also by the person’s ability to influence the environment. Social learning states that thinking is an important determinant of behavior.The inclusion of cognitive viewpoints within a behavioral framework has been a relatively recent trend, especially apparent in the work of personality learning theorist J.B. Rotter. Rotter believes that the most important variables in determining personality are the person’s expectations concerning future outcomes and the values of different reinforcements that might occur in a particular situation (Atkinson et al., 2000; Smith et al., 2001).In other words, a person’s behavior depends on what he expects the outcome to any particular action to be and what those outcomes are worth. The likelihood that someone will be aggressive when trying to return a merchandise to a department store would depend then, on that person’s e xpectation about whether or not aggression will work (Atkinson et al., 2000).In Bandura’s viewpoint, human motives (Atkinson et al. 2000; Papalia, 2002).   With this premise, the theory is basically leaning toward the philosophical idea of freedom.   Man is free to chart his course and how he is supposed to fulfill his various needs; i.e. his physiological dimension. In addition, the manner with which he carves himself in a particular niche that satisfies his psychological domains is also based on his own volition.There is no flavor of unconscious thoughts pervading motivation like when the idea of psychological instincts being interpreted within Maslow’s understanding; in contrast to this notion, any individual can basically control their own behavior.This theory believes on the capacities of human nature to achieve what man wants to achieve rather than be held captive by forces within him or in his external world; it is the internal determinants such as we may ch oose skills to lie dormant or latent (Papalia et al., 2002; Smith et al., 2002). For example, i may not imitate aggressive behavior unless i am provoked or/and believe that I am more likely to be rewarded by it than punished for it.Since the premise of this theory hinges on freedom, a person’s characteristics therefore are developed by social influences. According to Bandura and later by personality theorist Rotter, Observational Learning,   accounts for most human learning. It occurs when, as children, in my case for instance, I observe my parents cook, clean, or repair a broken appliance.Biology or heritability is deemphasized, rather the value of being introduced on a particular aspect or several aspects of human experience is basis or the basis for the development of human characteristics. There is evidence that observational learning for simple â€Å"single action† tasks, such as opening the halves of a toy barrel to look at a barrel inside, occurs as early as o ne year (Smith et al., 2001).This theory eventually emphasizes individuality or uniqueness, as it fundamentally illustrates in its assertion that every one has the capability for breakthroughs in circumstances which may be difficult. Man is also capable to learn and communicate about himself and others (Papalia et al., 2002; Smith et al., 2002).Observational learning is not mechanically acquired through reinforcement. We can learn by observation without engaging in overt responses at all. It appears sufficient to pay attention to the behavior of others (Atkinson et al., 2000).Since man is free, unique and has the possibilities to accomplish whatever he is set to do, it is also asserted that man is proactive: he can choose how to respond in any situation and may even extend himself to advance his interests, both positive and negative at whatever goal or in whatever circumstance he may be in (Papalia et al., 2002; Smith et al., 2002; Atkinson et al., 2000).The theory overall is hopefu l and positive in every essence.   Individuals then have all the chances to make their lives fulfilling, impact others on virtues of honesty, charity and generosity, if and when he determines himself to be one.Likewise, he can also influence and negatively affect those that surround him when he chooses to do so. In this perspective then, an individual has high hopes of changing his attitudes and disposition, as well as his physical arrangements in life (Papalia et al., 2002; Smith et al., 2002).

University of Detroit Mercy GPA, SAT and ACT Scores

Essay Hamlets Flaws and Sanity - 1085 Words

William Shakespeare’s â€Å"Hamlet† is a classic revenge tale. â€Å"Hamlet† is well known for the famous soliloquy â€Å"To be, or not to be† which I find best to describe Hamlet’s character. Hamlet was given the task to avenge his father’s death. As the story progress Hamlet begins to question his worthiness, questioning his very existence. Hamlet’s emotions influence his every action throughout the story. Hamlet is not the typical hero that readers label; he has many imperfections and displays his own manner of heroism. I will talk about Hamlet’s flaws and his sanity in this essay, and with them opinions of others as well as my own. I will also include my thoughts about the central theme and symbols in the story. Hamlet actions don’t†¦show more content†¦The source of Hamlets uncertainty is that he cant decide whether or not to kill Claudius. What makes this hard for many people to accept as a flaw is that Hamlet comes up with acceptable reasons to justify his delays. Hamlet questions himself, his goal, his reason for being alive, but for every question an opportunity to kill Claudius was exposed and he didnt take it. Hamlet, was without a doubt confused, and probably scared, but the key question here is, was Hamlet in his right mind? Was he stable enough to attempt such a deed as to kill his king without questioning his every thought, reason, and his judgment of himself? Hamlet was not a person of sound mind; in fact, probably insane to the point of a breakdown, simply because of all the events that occurred to him was right after each other. Hamlet was not able to recover each event that he faced took an immense toll on him. His procrastination kills not only himself, but also his mother, his girlfriend, and others, but it also leaves the reader full of doubt. Of course it was obvious that Hamlet will kill the new king, but was it necessary to have so many deaths due to one mans uncertainty? Hamlet was not only fighting a battle against hi s father murderer, but a war within his self, blinded by insanity from reality. Hamlet was obsessed with death and killing Claudius and thisShow MoreRelatedHamlet, By William Shakespeare1492 Words   |  6 PagesOne must always be able to see the flaws in their idols. The play Hamlet centers on protagonist Hamlet as he questions whether to take revenge against his uncle for killing his father or leave him alive. Written by William Shakespeare in the early 17th century, Hamlet addresses motifs of indecisiveness, insanity, as well as death and suicide. Furthermore, the majority of these motifs are left up to interpretation. Throughout the play, the family, friends, and acquaintances of Hamlet insist that heRead MoreAudience to This Act: Hamlet1169 Words   |  5 PagesThe story of Hamlet is very well known: Hamlet’s father is killed, Hamlet’s mother marries the evil Uncle, everyone thinks Hamlet has gone mad, and almost everyone dies at the end of the play. The play a lso includes the classic ill -fated love story, which in this case involves Hamlet and Ophelia. In David Tennant’s version of Hamlet, Hamlet and Ophelia have many similar character flaws. These character flaws manifest themselves in several different ways, which ultimately leads to the downfall ofRead MoreHamlet : Revenge, Uncertainty, And Madness1252 Words   |  6 PagesHamlet is one of William Shakespeare’s tragedy play surrounded with three major themes: Revenge, Uncertainty, and Madness. Throughout the play, the theme Madness is surrounding the protagonist, Hamlet. Although, nowadays, Hamlet’s madness is still an enigma to the readers. His words and actions are highly debated whether he is deeply submerged in the sea of madness or he is merely acting. According to the Merriam Webster Dictionary, madness is â€Å"the state of having serious mental sickness, or showingRead More Hamlets Madness Essay1648 Words   |  7 PagesHamlets Madness Is Hamlet Mad? Not Likely. Madness is a condition of the mind which eliminates all rational thought leaving an individual with no proper conception of what is happening around him/her. Madness typically occurs in the minds of individuals that have experienced an event or series of events that their mind simply cannot cope with and, thus, to avoid their harsh reality, they fall into a state of madness. In William Shakespeare’s masterpiece Hamlet, there is much debate around theRead MoreEssay on Hamlet Madness Analyzed630 Words   |  3 PagesHamlet encounters the ghost of his recently murdered father, King Hamlet. Hamlet learns that the new King Claudius, who is the deceased King’s brother, is the one who murdered King Hamlet. Claudius also married his deceased brother’s wife, who is also Hamlet’s mother, Gertrude. The mere plot of the story is an obvious reason to why Hamlet behaved the irrational way that he did. However, while some may say that the concrete events that went on in the play such as talking to his dead father’s ghost andRead MoreThe Tragedy of Hamlet Essay941 Words   |  4 Pagesbetween sanity and madness is thin and undefined. At best it is a gray area, fuzzy and unclear. Yet it is this area that Shakespeare so deftly depicts in The Tragedy of Hamlet. The gray environment he weaves eventually renders it almost impossible to tell the sane from the insane, the ability to reason ultimately becomes the audiences sole determiner of a characters mental condition. Thus, Shakespeare is able to successfully tie his thoughts on reason and emotion to a characters sanity. InRead MoreThe Insanity Of Hamlet By William Shakespeare1517 Words   |  7 PagesHamlet, the audience questions the sanity of Hamlet and Ophelia constantly, as well as that of the other characters. As the story progresses, this becomes more and more relevant, bringing the reader to consider the causes and effects of the characters’ mental states on the resolution of the literary work. Hamlet  obviously suffers from, at best, a mediocre sense of reason. Even as the conflict of the plot began to first arise, Ophelia becomes curious about Hamlet’s possible madness when he visits herRead MoreAct 3 Scene 1 Of William Shakespeare s Hamlet Essay947 Words   |  4 Pages they never know for sure what happens when they die. For this reason, his speech does a good job highlighting the plays underlying themes of pervasiveness of death, and tragic dilemma, and tragic flaws. One major theme within the play is the pervasiveness of death; death is everywhere within hamlet’s life and is a driving factor of the plot. This theme can be found in many parts of the play; for example, in Act 5 scene 2 of the play hamlet sends two players to their death in England (ShakespeareRead MoreEssay on Aristotles Concept of Tragedy Applied to Hamlet1500 Words   |  6 PagesThis scene would not only prove to be important only to anagnorisis, but would also intensify Hamlet’s misery and further the development of his tragic flaw. Once more meeting the expectations of Aristotle’s theory of tragedy. Every Aristolian tragedy must contain â€Å"a protagonist of high estate who falls from prosperity to misery through a series of reversals and discoveries as a result of a tragic flaw† (McManus). Hamlet, the prince of Denmark, is born into nobility. This position in the socialRead MoreEssay on The Flaw of Excessive Thought in Shakespeares Hamlet 1134 Words   |  5 PagesThe Flaw of Excessive Thought in Hamlet  Ã‚         In Hamlet, Shakespeare has his troubled title character dejectedly sigh the words, there is nothing either good or bad but thinking makes it so (II.ii.255). With this line, Hamlet unwittingly defines the underlying theme of the play. The tragedy of Hamlet is based on conflicts produced when Hamlet and another character have conflicting feelings of what is good or bad. Ophelia dies for the conflict between Hamlets romantic love and Polonius

Theme Of Conflict In Antigone - 983 Words

The Greek tragedy, Antigone, explores a dramatic conflict between the individual and the state. The epicenter of this tragedy revolves around the juxtaposition of Antigone and Creon—symbols of the moral law and the human law. They embody moral arguments that converge in opposition to one another, but since both parties failed to accept each other’s opinion, both were defeated at the end. This ensures no explicit answer on which side should take precedence over the other, making the play ambiguous and open to debate. With this, the Greek playwright Sophocles conveys the message that although people’s ideologies clash, a conflict will remain unresolved when both parties are intolerant of each other’s views. Primarily, Sophocles uses†¦show more content†¦Furthermore, to advance his reasoning that the rational laws of the state are higher than that of Antigone’s gods, Creon assembles both syntax and diction to move his viewpoints forward. As Creon made a law forbidding Polyneices’ burial, he tells the choragos to â€Å"give no support to whoever breaks this law† (198). The imperative tone of his word choice show his procrustean nature to those who disobey him, and that no amount of pity will prompt him to spare those that threaten his power. After discovering that Antigone broke the law, he tells Haemon to reject Antigone: â€Å"Let her find her husband in Hell! / Of all the people in this city, only she / Has had the contempt for my law and broken it† (217). Creon’s word phrasing and arrangement expose his cocky demeanor toward Antigone’s claims about the afterlife, reflecting on how he values the state over the gods or love; however, t his is meaningless in the face of death. According to the chorus, â€Å"He [Creon] has made himself secure—from all but one / In the late wind of death he cannot stand† (204). This shows how Creon is blind to the ephemerality of life and how he cannot accept the inevitability of death, revealing his hubris. Sophocles shows inclination towards the moral law by contrasting the strengths of Antigone’s traits with the flaws of Creon’s, making them character foils of one another. Moreover, it is evident that both charactersShow MoreRelatedTheme Of Conflict In Antigone973 Words   |  4 PagesElizabeth Heeb Doctor Pratt Intellectual Heritage I (IH 851) 28 September 2017 Moral Conflict and Internal Change in Antigone Beliefs are not always based on facts that you would find in a textbook-they are something that one believes is true. When I first read Sophocles’ play Antigone, my initial impression of Creon was that his beliefs of the law and the state were rational because of his role as a ruler. But as the play progressed, I began to disagree with his behavior and his values becauseRead MoreMain Theme Of Antigone942 Words   |  4 PagesThemes are important to any story; they give the reader a sense of background and understanding when it comes to the events unfolding in the story. Many literary works include multiple themes, all of which convey  important ideas about humanity and the way that society functions. In  Antigone  by Sophocles, themes exist such as determination, the conflict between conscience and law, the conflict between divine and human law, and familial loyalty.  One key and central theme of Antigone is the importanceRead MoreThe Test Of Time By Sophocles1403 Wor ds   |  6 Pagesfew have withstood the test of time as long as Antigone has. Written by the ancient Greek playwright Sophocles in 441 B.C, it is almost two and a half thousand years old. How does a piece of writing last that long without becoming irrelevant and antiquated. The answer to that question can be found in the themes and characters of this long enduring masterpiece. Before I jump into this paper, I should probably tell you what Antigone is about. Antigone is a play which takes place shortly after theRead MoreChoices That Mean Life or Death In Antigone1381 Words   |  6 PagesMean Life or Death In Antigone The play Antigone was penned by Sophocles, a Greek writer, sometime in the late 440s B.C. This Greek tragedy uses a combination of literary elements in order to grab the reader’s attention. Two such elements are theme and conflict. Most importantly, Sophocles’s Antigone deals with themes, such as the conflict of family versus state, the conflict of individual versus government, and the conflict of human versus divineRead MoreContrast Between Oedipus the King and Antigone by Sophocles744 Words   |  3 PagesContrast between Oedipus the King and Antigone Sophocles, a famous and renowned Greek dramatist, is the playwright to both the play Oedipus the King and Antigone. Along with Antigone and Oedipus Sophocles had also wrote Electra and Fete. Sophocles wrote many Greek tragedies which are plays in which the main character in the play suffers a tragedy due to some flaw of theirs. An example would be how Oedipus (thinking he is defying a prophecy) murders his father and weds his mother. His flaw was himRead MoreThe Conflict Of Sophocles Antigone1500 Words   |  6 PagesSophocles’ Antigone centers around a familial feud that develops between Antigone and Creon when Antigone decides to bury her brother and Creon’s niece, Polyneices. While Antigone believes that it is her religious and familial duty to bury her brother, Creon objects, citing the Theban civil war which took place right before the events of the play. Adhering to Greek literary tradition, Sophocles ultimately seeks not just to entertain the audience but also to teach a moral lesson, in this case aboutRead MoreSophocles Antigone : The Third Of The Three Theban Tragic Plays1106 Words   |  5 PagesSophocles’s play, Antigone is the third of the three Theban tragic plays and was written around 440 B.C. and is still well known today. Sophocles s play Antigone tells a tragic story about family honor and a sister’s love for her brothers. After Antigone’s two brothers, Polynices and Eteocles died in battle, Creon became the new leader of Thebes. Creon orders that Eteocles have a proper burial while Polynices’s body remain unburied, simply left to rot. Antigone refuses to let her brother’s bodyRead MoreThe Production Of Antigone By Peta Tait Essay1708 Words   |  7 PagesThe production of Antigone by Company B reviewed by Peta Tait is correct in multiple instances even though the production has an incorrect central conflict. Company B’s production is correct when Tait explains how it portrays why C reon did not bury Polyneices’ body and just left it out to the animals instead (71). The production is also correct when implying why Creon treats Antigone and Ismene badly as if they have the dignity of animals (73). By looking at Sophocles’ Antigone, it portrays CreonRead MoreEssay about Religion vs. State in â€Å"Antigone820 Words   |  4 PagesThe play â€Å"Antigone† is a tragedy by Sophocles. One main theme of the play is Religion vs. the state. This theme is seen throughout the play. Antigone is the supporter of religion and following the laws of the gods and the king of Thebes, Creon, is the state. In the play Creon has made it against the law to bury Antigone’s brother, something that goes against the laws of the gods, this is the cause of most conflict in the story. This struggle helps to develop the tragic form by giving the readerRead MoreEssay on Moral Conflict in Antigone1349 Words   |  6 PagesThe major moral conflict in Antigon e by Sophocles is the conflict over which value is most fundamental. The play presents the moral conflict over whether the gods law or the citys law is more powerful. This seems to be the most prominent theme. The conflict arises mainly between the tragic heroes Antigone and her uncle-in-law Creon, King of Thebes. The city of Thebes had been through a war in which Antigone and her sister Ismene have lost both of their brothers to it, Eteocles and Polyneices

Theology of the Body Free Essays

Freedom, truth, gift, communion, dignity, love, person, meaning: these are all themes which are continually found throughout the writings of Pope John Paul II. They were there even before he became Pope. As Cardinal Karol Wojtyla he was influential in the writing of several documents from Vatican II, not the least of which was Gaudium et Spes — the Pastoral Constitution on the Church in the Modern World — from which he never tires of quoting in his many encyclicals and apostolic letters. We will write a custom essay sample on Theology of the Body or any similar topic only for you Order Now â€Å"Man is the only creature on earth which God willed for tself, [and he] cannot fully find himself except through a sincere gift of himself. † (Gaudium et Spes 24) We must first know the purpose of our existence and what we were created for if we are to live a fully meaningful life. Pope John Paul II explores the purpose of our existence in his Theology of the Body, which consists of 129 general Wednesday audiences delivered by him during the first five years of his pontificate. Prior to his election as pope, John Paul II wrote a book, L o v e and Responsibility.In Love and Responsibility K a rol Wo j t y l a p resents the Catholic Church’s teaching on love and sexuality in a way that makes sense to modern man. Wojtyla stresses the dignity of the person and shows how important it is to live our sexuality in a way which upholds and affirms the other person. Indeed, the true lover will never use another person or treat her as a means to an end. In his Theology of the Body John Paul II digs deep into the meaning of being a human person based on Scripture. As a person with a body and soul, made in the image and ikeness of God, we find the meaning of life through finding out what it means to image God and what our bodies have to do with it. We not only image God through the gift of free-will, but also through being in communion with others. â€Å"To be human means to be called to interpersonal communio . † Why? Because God himself is a communion of persons in the Trinity. He explains, â€Å"Man became the â€Å"image and likeness† of God not only through his own humanity, but also through the communion of persons which man and woman form right from the beginning. † (TOB, Nov. 4, 1979) â€Å"Man Cannot Live Without Love† A â€Å"communion of persons† occurs when two people freely give themselves to each other and accept one another in love. In fact, true love consists precisely in this mutual selfgift. As we see in the Gospels, the main point of the Christian life is to love. John Paul II’s other favorite quote from Gaudium et Spes tells us that, â€Å"Christ†¦fully reveals man to man himself and makes his supreme calling clear. †What does Christ reveal but that, â€Å"Greater love has no man than this, that a man lay down his life for his friends. †? (Jn. 5:13) It is Christ himself who reveals to us our basic vocation as persons by giving himself to us in his death on the Cross. Through his Theology of the Body, John Paul II seeks to present to us the Gospel message of love in a new, deep, and profound way. He knows that love is what all people seek. He goes so far as to say, â€Å"Man cannot live without love. He remains a being that is incomprehensible for himself, his life is senseless, if love is not revealed to him, if he does not encounter love, if he does not experience love How important it is to live our sexuality in way which upholds and affirms the other person! Indeed, the true lover will never use another person or treat her as a means to an end. Pope John Paul II’s Theology of the BodyThis publication  © 2003 Resurrection Publications P. O. Box 21357 †¢ Cheyenne, WY 82003-7026 For more information, please contact us at: Toll-free: 1-866-333-6392 †¢ www. theologyofthebody. net Study groups meet regularly to discuss the Theology of the Body. Visit www. theologyofthebody. net for information on a group near you — or how to start one of your own. How to cite Theology of the Body, Papers

Gender roles free essay sample

Do you ever imagine being born the opposite sex? I know I have days where I wish I was the opposite sex. To me being a female is a blessing and a curse, women were always supposed to be the home makers and men were always supposed to be the bread winners. In todays day and age I believe those roles can be swapped or even both can be bread winners. I am definitely know I am not attending college to support someone else though I know that much! If I were born a male my life would be a lot different I believe. One of the first things that pops into my head is being so emotional over the littlest things. I think if i were born a male I definitely would have a harder shell and not be so emotional, I am tough and strong but little things get to me and I just get sappy and emotional. We will write a custom essay sample on Gender roles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Something that occurred to me was that I dont think it would have taken me as long as it did to accept myself and love myself. I feel like most guys have an easier time with self confidence so if I were the opposite sex that would have been different. Also I think that if I were born a male I would behave a lot like my brothers just because we all grew up doing everything together and I as a female I think my behavior was a little more conservative than theirs was! Simple things would be different as well, I dont think that if I were a boy my favorite color would be pink or I wouldnt be driving the same car with a bunch of bling on it either! I think if I were a male I would play sports, probably baseball because as a girl I played softball and I enjoyed it but didnt stick with it†¦maybe that would have been different if I were a boy, it might have been easier to stick to. I could also imagine myself wanting to be a jock or someone that was involved in school activities. To me boys have it way easier in that they dont have to endure childbirth or pregnancy. To be able to bear a child though, the woman gets a chance to create a special bond with the baby like no man can, that is one of the upsides of being a woman! I am a very girly woman and I could NOT imagine being like this as a boy, in fact I would probably be so anti-sparkle as a boy, makes me sad just to think about! In terms of picking a partner, I would probably go for someone who was similar to myself. I would want someone who could definitely make me laugh, and has similar morals and values in life. I like outgoing people and think if I were a boy I would be outgoing, but being a female and the person I am today, I am shy and reserved before I get to know someone and I think if I were a boy looking for a girl I would probably choose someone who is shy, not sure why though! After thinking about all of this I would not trade being a female†¦I love my life just how it is and being a girl has SOO many advantages that being a boy would never have! Although it is interesting to think about being a boy and all the things that would be different in my life.